Microsoft admitted that price increases to Game Pass last October, which raised Ultimate from $19.99 to $29.99 and PC Game Pass from $11.99 to $16.49, caused millions of subscribers to cancel. The company reversed the hikes in April under new leadership, and subsequent price reductions have improved subscriber acquisition and retention.
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Microsoft admitted that price increases to Game Pass last October, which raised Ultimate from $19.99 to $29.99 and PC Game Pass from $11.99 to $16.49, caused millions of subscribers to cancel. The company reversed the hikes in April under new leadership, and subsequent price reductions have improved subscriber acquisition and retention.