Apple held a pivotal early 2025 executive meeting to address failures in Apple Intelligence and delayed Siri improvements, resulting in a major restructuring of AI leadership. Mike Rockwell took over Siri operations under Craig Federighi while Amar Subramanya was hired to lead AI models, with the company eventually partnering with Google to use Gemini and Google Cloud.
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Apple held a pivotal early 2025 executive meeting to address failures in Apple Intelligence and delayed Siri improvements, resulting in a major restructuring of AI leadership. Mike Rockwell took over Siri operations under Craig Federighi while Amar Subramanya was hired to lead AI models, with the company eventually partnering with Google to use Gemini and Google Cloud.